Founder and Director of the
Institute for Global Prosperity
and the Chair in Culture
Philosophy and Design at
University College London
A leading global thinker on prosperity, Professor Moore challenges traditional economic models of growth arguing that to flourish communities, businesses and governments need to engage collaboratively with local diversity and work within environmental limits.
“We need to jettison our obsession with economic ‘growth’ and instead focus on how we can achieve genuine prosperity for all, within the confines of our environment.”
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Professor Henrietta Moore, founder and director of the IGP at UCL and chair of the global board of FF2030, along with Lennox, an African board member and the founder of EcoBana—a social enterprise that converts banana fibers into sustainable and biodegradable hygienic towels—shared their insights on the profound impact of social enterprises. They discussed how these ventures often arise from challenges that tackle multiple SDGs at once, fostering grassroots solutions with the ability to create scalable and comprehensive impact.
Lennox emphasized the projects his team is undertaking that are driving change, as well as his experiences with FF2030, highlighting the network's essential role in linking entrepreneurs across various industries and countries. Together, they contemplated the future of the network, picturing entrepreneurs as pioneers of transformative solutions through entrepreneurship—characterized as innovative strategies that initiate systemic change while addressing social, economic, and environmental issues.
Learn more about Henrietta’s work with FF2030